The ability to identify customers with the potential to bet - and lose - big means that operators can offer special attention and targeted perks to keep them gambling. In general, the higher the risk appetite, the more a gambler stands to lose and the more profit a casino tends to make, sometimes up to 10 times more. The new technology uses algorithms that process the way customers behave at the betting table to determine their appetite for risk. Some of the world’s biggest casino operators in Macau, the Chinese territory that’s the epicenter of global gaming, are starting to deploy hidden cameras, facial recognition technology, digitally enabled poker chips and baccarat tables to track which of their millions of customers are likely to lose the most money.
The house always wins - and now it has artificial intelligence on its side.
